By now, we've all seen it. That problematic Pepsi ad starring Kendall Jenner has made its way into viral video notoriety, having exploited movements like the Women's March and Black Lives Matter in an attempt to play on consumers' heartstrings. Culminating in a soft drink ceasefire, it only attracted criticism and was ultimately removed from the Internet.
Production company ThirtyRev recently released a video, called Fixed Pepsi Ad. This one foregoes the celebrity, the fashion shoot and the ambiguous, color-coordinated march. Instead, it utilizes actual footage of water protectors at Standing Rock, protesting the Dakota Access Pipeline.
And instead of culminating with a Pepsi that brings peace to humankind, it gives a real depiction of the struggles that Standing Rock and multiple other movements have faced. Law enforcement uses water cannons, mace and dogs on peaceful protesters while they try to uphold what should be a basic human right.
The video ends with the Pepsi logo and the words, "water is life."