Earlier today, we reported on Pepsi's weak defense against viral backlash for it's new ad, featuring Kendall Jenner, which appropriates images from Black Lives Matter and anti-Trump protests. At the time, the company's statement said, "This is a global ad that reflects people from different walks of life coming together in a spirit of harmony," adding that they think it's an "important message to convey."
But now, the soda company has admitted defeat and is licking their wounds—they've pulled all the ads and discontinued any further rollout, sharing an updated statement:
— Pepsi™ (@pepsi) April 5, 2017
Very interesting that Jenner has received a direct apology, while protestors and members of the Black Lives Matter movement have not—fun, fun stuff. Now, we're waiting on a statement from the (noticeably silent) Kardashian clan model.