We've all done things we regret to collect our coin, but we can now take solace in the fact that it never involved UPS trucks. In a #sponcon move to end all sponsored content, Taylor Swift has teamed up with the mail delivery service for her upcoming album, Reputation. I know, I know. Look what we made her do. Look what we made her do for that money. Seriously, watch her smile like she just set a town on fire in the promotional video.
UPS, if you couldn't tell, if very proud to be the "Official Delivery Partner of Taylor Swift's new album." They've even lifted their strict, no-snake policy for the collaboration, which will involve UPS trucks that look like someone photoshopped her album art onto it in a shade of brown that doesn't quite match.
This isn't Swift's first ride in the brand partnership rodeo, though. You may have forgotten that the singer teamed with Papa John's Pizza for her album Red. Those delivery trucks brought you pizza alongside her album, though. UPS will not bring you pizza. Just an album about her reputation packaged in a suffocating sense of guilt over what we made her do.