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Taylor Swift Kills Off Old Taylor on New Track, 'Look What You Made Me Do'

Taylor Swift
Photo via @taylorswift

She's trading in tear drops on her guitar for drops of blood & angst. 

Look what you made her do. Seriously. Look what you made her do. What you made her do. No, really. Look. Taylor Swift unveiled "Look What You Made Me Do," the first single and accompanying lyric video from her highly anticipated album Reputation, and it involves a lot of high drama finger-pointing, guns and the death of "old Taylor."

Related | Taylor Swift Snakes Back Into the Spotlight With New Album, Reputation

While it would be easy (and honest) to say that the song's dramatic "look what you made me do" line is about the conversation she had with her management team after being told it was a good idea to release album art that looks like Good Charlotte meets Making a Murderer, the reality is more complicated. The "you" she refers to is us because, when she had a very public fall from grace and saw her "innocent victim" brand unravel thanks to feuds and slithering lies, we pushed her to the edge and, in effect, killed off the old Taylor Swift.

Please, pour out a glass of our best White Girl Rose for the Taylor Swift you once knew, because she's gone. In her place is a Taylor Swift unafraid to let her hair down and be the badass she's always wanted to be--albeit in a cute, PG-13 sort of way.

In the lyric video, for example, black, white, and red-tinted scenes accompany lyrics about not liking people and underlining someone's name in red. It's Kill Bill as imagined by a country singer turned pop star whose first album featured a single called "Teardrops On My Guitar." She's now traded teardrops for drops of blood because, well, we already know. I mean, just look what you made her do. Watch the lyric video below and, on Sunday, brace for impact, because the official video drops at the VMAs.

Official #LWYMMDvideo world premiere. Sunday 8/27 at the @vmas.

A post shared by Taylor Swift (@taylorswift) on

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