It’s not a great week to be in the PR department at Aussiebum.
The popular Australian underwear company claims it was hacked after it was called out for “liking” inflammatory tweets from President Donald Trump calling the media “fake news” and claiming that Puerto Rico is “one of the most corrupt places on earth.” In another, the POTUS asserts that building a wall between the U.S. and Mexico is “vitally important” in stopping “illegals wanting to come into our country.”
Aussiebum customers, who are disproportionately members of the LGBTQ+ community, began tweeting their displeasure with its social media history over the weekend, accusing the company of supporting “orange trash.”
After U.K.-based adult performer Josh Moore tweeted at the company on Sunday, calling the brand a “bunch of fascists” and claiming its underwear is “terrible,” Aussiebum responded by saying it had been hacked by someone who was playing a prank on the business. The likes were “a really bad joke played by someone who unfortunately managed to hack into our Tweeter [sic] account,” a representative for Aussiebum wrote.
“This has now been addressed and fixed,” the brand added.
Later in the week, Aussiebum apologized and again said hacking was to blame for the company appearing to endorse anti-immigrant rhetoric.
“We found out that our account was compromised for a short period of time and someone thought it was funny to like Donald Trump,” the company wrote. “We have now corrected this and secured our account.”
Although the controversy has died down somewhat since Aussiebum issued its mea culpa, this isn’t the first time the business — which also sells swimwear — has been accused of xenophobia. As Towleroad previously noted, Aussiebum was called out two years ago for featuring an anti-immigrant bumper sticker in one of its advertisements reading, “F**K OFF WE’RE FULL.”
The phrase is “beloved by racist Australians everywhere,” remarked Eater Social Media Editor Adam Moussa at the time.