Elton John and fellow celebrity advocates have partnered with Kwippit to release uniquely created heart designs to users who have subscribed to the Foundation's channel on the messaging app. Subscribers can access the celebrity-designed hearts, personalize the message, and share with friends, families and followers, while also raising vital funds for prevention and research.
"We're incredibly honored to work with the Elton John AIDS Foundation on this campaign," Krista Treide, Kwippit's Chief Brand Officer said. "We're excited to connect the digital/social media generation with EJAF's important efforts to end the AIDS epidemic in our lifetime."
One hundred percent of the proceeds will go to the Foundation's grant-making programs. To maximize the campaign's impact, all 31 of original heart designs will be auctioned off during the Foundation's 26th annual Academy Awards Viewing Party next March.
"Ending AIDS ultimately comes down to this. We must open our hearts to love one another and help every person in need, regardless of who they are, who they love, where they're from, or what they do," Scott P. Campbell, EJAF Executive Director said.
Celebrity participants of the World AIDS Day collaboration include Boy George, Andy Cohen, Chris Colfer, Ellen DeGeneres, Beth Ditto, Ansel Elgort, Jonathan Groff, Neil Patrick Harris, Colton Haynes, Cheyenne Jackson, Billie Jean King, Heidi Klum, Padma Lakshmi, Adam Lambert, Cyndi Lauper, Sandra Lee, Lea Michele, Matthew Morrison, Ozzy Osbourne, Andrew Rannells, Andy Roddick, Jake Shears, Sharon Stone, Russell Tovey, and Steven Tyler.