Though it's only months old, Rihanna's Fenty beauty line is on track to become one of the most successful celebrity-fronted, personality-driven brands on the market.
According to WWD, Fenty, which launched in September, has considerable popularity in the online market and looks like its sales could eclipse popular lines like Kylie Jenner's Kylie Beauty and Kim Kardashian's KKW. Though Kylie Cosmetics, which is approaching its two-year anniversary, had the largest yearly sales, Fenty's first-month sales were upwards of five times Kylie Cosmetics and 34 percent higher the following month.
Rihanna's brand, while capturing the fiery, unapologetic personality of the Barbadian singer, has been loved in the social spheres for its variety of foundation colors and for colors with names like "Chili Mango," "Yacht Life," and "Trophy Wife." Though Kylie Cosmetics, KKW, and even Kat Von D's beauty line chart well with diverse consumers, Fenty flaunts the most African-American and Hispanic shoppers. Read the full WWD report, here.