Take a stroll through the streets of Manhattan these days and it's not unlikely you'll see a giant light projection of Donald Trump being caressed in the nude by Vladimir Putin on the side of a building.
But it's not the work of some anonymous avant-garde artist. These projections, accompanied by the phrase #LoveThroughHate, are the latest ads for an online dating app (appropriately called Hater, now available for iOS) that matches users based upon their mutual hatred for certain topics.
Naturally, one might be quick to think this app will only lead to a boom in racism, homophobia and xenophobia, among other major issues, though in a statement the app said "We view hate speech as completely unacceptable, we have zero tolerance for any sort of bigotry or hate speech or discrimination."
The app was created by Brendan Alper, a banker-turned-comedy-writer who initially wrote the idea as a joke for a sketch, before realizing it may actually have merit. And he's not wrong--it's currently the number one lifestyle app in Germany.
Here's an example of the viral politically charged projections: