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IKEA Responds Perfectly to Balenciaga's Reimagined FRAKTA Tote


"If it rustles, it's the real deal."

Balenciaga, brand of luxe reappropriation, shook us all last week with their $2,145 blue tote, which was inspired by IKEA's $0.99 version of the same hue and silhouette. Sure, creative director Demna Gvasalia's version features Italian "blue wrinkled, glazed leather," but we'd much prefer saving literally two months worth of rent for IKEA's polypropelene "FRAKTA" hold-all, instead.

Related | Would You Spend $2,145 on This IKEA-Inspired Balenciaga Bag?

The Swedish lifestyle brand launched this week a satirical campaign in response that makes a serious case for the FRAKTA, highlighting its multifunctional values and undeniable price tag. "If it rustles, it's the real deal," the campaign reads, detailing "how to identify an original IKEA FRAKTA bag." Unlike Balenciaga's Italian-made replica, IKEA's "affordable fashion bag" can also be thrown in the dirt and carry hockey gear--a major selling point, for sure.

Sorry Balenciaga, we're sold.

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Justin Moran