Lacoste has unveiled its brand-new underwear campaign today, which once again features actor Taylor Zakhar Perez.

Since becoming a brand ambassador in January 2025, the Red, White & Royal Blue heartthrob has expanded his creative collaboration and deepened his overall relationship with Lacoste.

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This new campaign isn't any different, with Perez showcasing Lacoste's iconic underwear in a shoot that took place in a Parisian gym's changing room. The actor was photographed by Angelo Pennetta, filmed by Simon Cain, and with styling by Jason Bolden.

Perez wrote in a statement, "Accompanying Lacoste through its shows, cultural moments, and special projects over the past year has been deeply meaningful to me."

"This campaign feels intimate, powerful, and very sincere to me," the actor noted, "celebrating confidence, craftsmanship, and the quiet strength of Lacoste's heritage reimagined boldly for today."

"Each collaboration has felt deeply intentional, fostering a strong partnership that this campaign reveals with playful, vibrant energy," Perez added.

The actor remarked, "I'm so grateful to Lacoste for the trust and creativity this year. My quiet hope is that this campaign leads to more private moments of effortless abandon."

Learn more about this brand-new collection from Lacoste starring Taylor Zakhar Perez by visiting Lacoste.com. And keep scrolling to see highlights — of which there are many! — from the promo video of the actor in this campaign.

"Introducing the new Crocodile Style," the promo video from Lacoste highlights. "A new Lacoste underwear collection — where confidence, elegance, and freedom come to life through Taylor Zakhar Perez."

Needless to say, Perez understood the assignment. A+, 10/10, no notes.

Watch Lacoste's full campaign video, starring Taylor Zakhar Perez, below.