Rihanna’s Savage X Fenty is launching its brand-new Pride collection with a number of LGTBQ+ stars looking fierce and sensual! This new “Savage X Pride” campaign features the likes of Drag Race star Plastique Tiara, Fire Island's Tomás Matos, Honey Balenciaga, Nikki Garza, Shaheem Anderson, Xoài Phan, Lilli Johnson, and Armiel Chandler.
“Authenticity and celebration of self-expression are all things that Savage X Fenty represents every day of the year,” Rihanna told Out in a statement. “So, I’m excited to continue that support of the LGBTQIA+ community with our second Pride campaign and collection.”
Over the course of Pride Month, Savage X Fenty will be partnering with organizations such as GLAAD and For The Gworls to “highlight the incredible work they do to uplift the LGBTQIA+ community.” Savage X Fenty is making a donation to GLAAD, whereas Rihanna’s Clara Lionel Foundation (CLF) nonprofit will make a donation to For The Gworls.
For The Gworls wrote in a statement:
“For The Gworls is a Black, transgender-led mutual aid collective that provides Black transgender people with assistance with their rent, their affirmative surgeries, as well as doctors’ and therapy visit copays. We are thankful for Savage X Fenty’s x CLF’s support in our efforts to ensure Black transgender people have access to these necessities.”
Savage X Fenty has always been all about inclusivity and has featured several LGBTQ+ models in its past campaigns, collections, and shows. This year’s “Savage X Pride” campaign is another effort from the company to celebrate diversity and highlight LGBTQ+ models looking sexy, powerful, and fierce.
Scroll through to check out this new Pride campaign from Savage X Fenty! And shop the collection here!