Every Pride season we’re faced with an avalanche of corporate Pride collections. While many of them simply stick a rainbow sticker on already existing products, some collections go deeper. Every year, more and more Pride collections feature collaborations with queer artists and designers, and every year, more companies realize they have to put their money where their mouths are.
This means that corporations are donating money or proceeds from their collection to LGBTQ+ orgs — something we can all get behind. Here are some companies celebrating Pride the right way.
Disney’s new Pride collection has Star Wars, Marvel, and of course, classic Disney and Pixar logos and characters. Many of the items have the slogan “Belong, Believe, Be Proud” on them. This year’s collection includes shorts, shirts, pins, mugs, mini backpacks, hats, and more.
Disney is donating 100% of the profits from the sales to queer organizations including the Ali Forney Center, GLSEN, PFLAG, The Trevor Project, Zebra Coalition, and more.
Kohls has teamed up with The Phluid Project, an LGBTQ+ owned, gender-free fashion brand to launch their Pride collection this year. The collection includes shirts and tops that say things like “Ask me my pronouns,” “They Power,” “Lead With Love,” and “You Do You.” Kohls is also committing to donating $100,000 to The Trevor Project in honor of the collection.
National Vision is launching a new gender-neutral eyewear line in time for Pride 2022 that will be available in America’s Best Contacts and Eyeglasses stores and Walmart Vision Centers. They have both rainbow glasses and sunglasses frames in different styles from two-tone designs, oversized geometric designs, and crystal frames. In conjunction with the launch, National Vision is donating $25,000 to the Matthew Shepard Foundation.
Outdoor clothing brand The North Face is celebrating Pride this year with a new collection of hoodies, jackets, tees, shorts, and slides perfect for any Pride Month camping trip. They’re also donating $100,000 to Brave Trails, an organization inspiring LGBTQ+ youth to explore the outdoors, in honor of the collection.
The popular footwear brand is releasing a line of colorful items including sandals, slippers, shorts, shirts, and jackets adorned with various pride flags. Ugg will also donate $125,000 to The Trevor Project in honor of Pride Month and the new collection.
Danish watch brand Skagen is getting into the Pride game this year with a limited edition Pride collection that includes watches, watch straps, and bracelets. 100% of proceeds from the collection go to InterPride, an international organization that provides grants and resources to LGBTQ+ people around the world.
Skittles rainbow candies went gray again for Pride this year, with the added bonus of coming in special Pride Packs covered in art by queer artists. Skittles is also donating $1 for every Pride Pack purchased to GLAAD, up to $100,000.
Mattel and Barbie just announced that in honor of her birthday, they’ll be releasing a Laverne Cox Tribute Collection Barbie doll just in time for Pride Month! The doll, designed after and with input from the four-time Emmy nominee, is available in Targets and Walmarts. Barbie will also be making a donation to TransFamilySOS in Cox’s name.
In celebration of Pride Month, 1-800-Flowers.com has a Pride collection featuring rainbow roses, colorful treats, and celebratory packages to send to your loved ones this Pride season. 1-800-FLOWERS.COM Inc. will be donating 20% of the net proceeds from the collection to GLAAD.
Legendary shoe company Dr. Martens has reimagined one of its classic shoes into a new Pride edition. The 1461 Pride shoes have a clean silhouette and solid color with a rainbow stripe on the side. This year the company is donating $200,000 to The Trevor Project in honor of the collection.
This female founded jewelery company that focuses on empowerment, feminism, and inner strength has a collection of stunning pieces, including pendants, necklaces, ear cuffs, and rings. These pieces come in rainbow colors, as well as gold and silver, and celebrate the goddesses Iris and Hermaphroditus, as well as trans pioneer Marsha P. Johnson. 100% of the proceeds from the collection go to GLSEN and the Marsha P. Johnson Institute.
For the first time, Pop-Tarts are releasing a special Pride box of the beloved product, NEON Pink Block Party Lemonade Pop-Tarts, featuring art by queer illustrator Thaddeus Coates. The special Pop-Tarts will be released in batches of 450 boxes each Friday on the Pop-Tarts Instagram shop, available for $5. Pop-Tarts is also giving $10k grants, plus $2,250 in connection with box sales, to four BIPOC LGBTQ+ organizations, The Salt Eater’s Book Shop, Destination Tomorrow, Nobody’s Darling, and Bronx Book Festival. Pop-Tarts is also donating $100K to GLAAD.
This bracelet company has a special Pride collection that includes rainbow bracelets and anklets, of course, but also t-shirts and stickers to celebrate your love. 5% of the purchase price from every piece in the Pride collection sold will go to The Trevor Project.
This jewelry and accessories company has a bright and colorful Pride collection this year that includes rainbows, hearts, lips, and smiley faces, among other flashy designs on necklaces, earrings, bags, and more. There’s also this terrific Kitsch Roller Derby Crossbody Bag. For every Pride item purchased, 1$ goes to GLAAD.
CBD skincare company No, Thank You seeks to give relief to inflammation with its products, and with its limited edition Pride Celebration Kit, the company is also donating 10% of the proceeds to DAP Health, whose mission is to “ensure people living in the Coachella Valley with HIV and AIDS lead healthy and happy lives, by receiving the comprehensive and compassionate care every human being deserves.”
Fossil’s exclusive Pride collection features limited-edition watches, jewelry, wallets, and more that celebrate love and pride. One product is interchangeable straps the colors of the Inclusive Pride flag and the Transgender Pride flag that are designed to fit with Apple Watches. Through June, 100% of the proceeds go to The Trevor Project.
Tevas is celebrating Pride by adding rainbows to some of their classic sandals, in men’s, women’s, and kid’s sizes. In addition to normal sandals, they also have their all gender rainbow platform sandals, which are the perfect Pride shoe. The company is also donating $25k to the Trevor Project.
This year, the popular footwear and athletic brand is continuing to raise support and funds for the LGBTQ+ community via this year's "Be True" collection, which includes rainbow-colored variants of its popular shoes like the SB Dunk Low, the Cortez, and the Oneota sandal. Over the years, Nike has made multipled donations to a bunch of LGBTQ+ causes and organizations, including Athlete Ally, the Out Foundation, the GenderCool Project, LGBT SportSafe, and GLSEN.
This year, telehealth platform Hims & Hers is teaming up with drag superstars Violet Chachki and Gottmik, as well as The Trevor Project to launch the “No Gorge” Pride tour 2022. On the tour, Chachki and Gottmik will be addressing issues such as mental health and hair loss, giving fans a chance to challenge the stigmas around those things. Hims & Hers is also teaming with The Trevor Project to provide free therapy services for select in-house crisi counselor volunteers working with the Project.
This year, Kate Spade New York is releasing its “Celebrate With Pride” campaign, with new video content across its website and social media starring members of the LGBTQ+ community as they share their stories. The company also has The Rainbow Shop, a collection of bags, jewelry, and clothing that retails between $48 and $278. Kate Spade is donating $150,000 to The Trevor Project and is also donating 10% of net profits from the Rainbow Shop to The Trevor Project.
This dessert brand is offering a limited edition assortment of Pride cupcakes in collaboration with The LGBT Community Center in New York. 10% of the net proceeds from the cupcakes will go to the Center.
This Pride, UME Plum Liqueur has teamed up with For The Gworls, a mutual-aid organization that provides rental and surgery assistance for trans and queer people of color. For the month of June, UME is selling a special Pride cocktail at several NYC bars and nightclubs, including The Standard High Line and East Village, Cafeteria, Skylark, Purgatory, and Zero Bond. Proceeds from the cocktail will go to For The Gworls.
Gap has a special Pride collection made in partnership with artist Frank Ape. The T-Shirts feature rainbow graphics starring the Frank Ape icon and are available for just $20 right now. Gap is also donating $50,000 to GenderCool, a youth-led movement ringing positive change for trans and nonbinary youth, as a part of Pride Month.
For Pride this year, shoe brand P448 is launching a new genderless shoe collection that allows anyone to shop any style and express themselves exactly how they want to. The line includes stylish high-end sneakers, as well as tops and bottoms. As a part of the project, P448 has donated $25,000 to the Ali Forney Center.
Need a perfect Pride dessert? New York restaurant Serendipity3 has you covered. Their new LGBTQ+ Pride Sundae consists of a bright five-layer slice of rainbow cake, 3 scoops of Serendipity Brand Cookies & Cream ice cream, white chocolate fudge sauce, whipped cream, rainbow sprinkles, a cherry, with a rainbow lollipop, and a Pride flag topping it. The sundae is available all June and costs $27.95, with 10% of the proceeds going towards The Stonewall Inn Gives Back Initiative.
Ikea’s bringing back its limited-edition Storstomma rainbow shopping bag for Pride Month and will donate 100% of the advertised retail price from each sale to The Trevor Project. The bag is $3.49 for a large, and $1.49 for a small.
For the third year in a row, Original Penguin teamed up with All Out, an organization that focuses on political advocacy for the human rights of lesbian, gay, bisexual, and trans people. The company has a new $49 limited edition Rainbow Pete Pride Tee, and 100% of the proceeds will go to All Out. The collection also features hats, sweatshirts, socks, and more in men’s, women’s and unisex sizes.
Dad Grass is a CBD and CBG company that brings you weed like your parents used to smoke. Its Pride collection features a 5 pack of CBD joints, tie-dye “Daddy Chil” hats, and a rainbow tee shirt designed by Humberto Cruz. 100% of the proceeds from the collection go to Equality California.
Shoe brand Freedom Moses has partnered with the It Gets Better Project this Pride Month by creating the Love Rules slides. 20% of all proceeds from these shoes in the month of June go to the It Gets Better Project.
This bra and underwear company makes exceptionally fitting bras designed for people with AA, A, and B cup breasts, and now, you can show your itty bitty best during Pride season. 5% of all proceeds from the Pride collection, which includes Mesh All You Bra and Mesh All You Bikini, go to the Trans Housing Coalition, and the company donated 1,000 bras to the Ali Forney Center this Pride Month.
For their Pride Month special, simple syrup, bitter, and shrub brand Pink House Alchemy has a special Dancing Diva Cocktail Kit that includes pH Hibiscus Rose Syrup, shimmery Pineapple Flowers, and a recipe card. 15% of the sales of the kit go to The Trevor Project.
20% of sales from PopSockets’ new PopOuts collection goes to the It Gets Better Project for the month of June in celebration of Pride. These brightly colored PopSockets come in Strawberry, Purple Daisy, White Posies, and Sprinkle Donut designs.
Foot Locker is donating $37k to The Trevor Project this Pride Month in honor of their Pride collection, which features shoes and apparel from Converse, Adidas, Vans, UGG, and new shirts from Black, queer-owned brand Stuzo.
Adore Me’s Pride collection benefits the Ali Forney Center this year. It contains cute bralettes, bikinis, leggings, and socks, in both straight sizes and plus sizes. This is one Pride collection I absolutely adore!
Kids accessories company Super Smalls has released The Rainbow Edit for Pride Month 2022, releasing a fun assortment of headbands, bracelets, hair clips, and necklaces with bright rainbow colors. During June, 10% of sales will be donated to the It Gets Better Project.
For Pride, ultramodern convenience store Foxtrot has launched its new “Say Gay” collection in partnership with artist Dan Polyak. These fun and bold designs are perfect for showing off your pride. It includes a “Say Gay” Gummy Mix, “Say Gay” Fanny Pack, and a Queer-Owned Gift Box that includes goodies from CANN, Mmmly Functional Cookies, and Couplet Coffee. 100% of sales will go to GLSEN and $2,500 is being donated to The Brave Space Alliance.
Incipio.com’s Pride collection includes phone cases and AirPod cases crafted and designed by Kate Spade, Incipio, and Coach, and 10% of all proceeds in June will go to The Trevor Project.
Department store Macy’s Pride collection even rivals Target’s this year, consisting of apparel for adults and children, shoes, makeup, cups, pet collars, housewares, beach gear, jewelry and more! The collection also features products from queer-owned brands like Reza, Stuzo, The Phluid Project, Earth’s Nectar, and Michael Aram. 5% of the purchase price for select products will be donated to The Trevor Project.