The question was not if, but when.
After launching in 2018 (and expanding to menswear in 2020,) Rihanna's lingerie brand Savage X Fenty has finally released its first Pride collection. The brand is famously inclusive in sizing and body type, extending that level of inclusion to the casting of its blockbuster runway show and its promotional imagery. All of that has extended to its new pride campaign that has cast the likes of Gigi Goode, Dexter Mayfield, Yusef Williams, and many more.
As a part of the collection, the brand is making a flat donation of $250,000 to be distributed between five organizations: The Audre Lorde Project, The Caribbean Equality Project, INC., GLADD, and Trans [email protected] Coalition & Wellness Center. The donations are being made in partnership with Rihanna's Clara Lionel Foundation.
The collection contains everything from boxers, garter belts, demi bras, and bralettes, to smoking jackets and the brand's first jockstraps. The pieces are all labeled as "all gender." Sizing range from XS to 3X and 30A - 42H. Prices start at $16.95 and go up to $69.95. The campaign itself was shot by Quil Lemons.
Alongside the collection, the brand is also planning to host a Virtual Pride Party at the end of June. Details have not been released. Rihanna recently hosted a virtual launch event for Fenty Skin which won a Webby award according to Fenty Headlines.
“What does love mean to me? My grandma, my family, have defined love for sure. Teaching each other boundaries like how to love each other, how we want to be loved, and then learning from that. Black women have taught me what love is.”
“Body positivity means every body is included. Whether you are fit, whether you are slim, whether you are fat, whether you are disabled, whether you are able, whether– no matter where you are on the spectrum as a human, that’s what body positivity means.”
“Honestly what makes me feel boldly me is having a little bit of vanity. It’s kind of looked down upon and I feel like that’s sad because there's nothing wrong with taking your appearance seriously. Being able to express myself the way I feel like it and being able to use my brown body as a form of expression.”
“Joy is something you shouldn't have to think about. It's not something that you should have to practice, it’s not something that you should have to force. Joy is something that should come naturally.”
“I think that me sharing my story lets younger Trans women know that they can be as free as I am.”
“You have to love your body not just for what it looks like but what it does to you. It's your vessel, it carries you throughout, it gets you throughout your day and you have to love and appreciate the things it does for you, as well as how it looks.”
“If you are supporting people that are the ‘norm’ and bring in these high level photoshopped looks, if that's how you rock, then that's how you rock. But we also have to include everybody else on the spectrum and even if it's not for you, you accept people no matter what.”
“I try to have really open, honest conversations with everyone in my life, I want to just be open-hearted with everyone and I want them to understand where I'm coming from and where my community is from, and how they can support me and my friends and my loved ones.”
“I told myself that I was always my best friend growing up, so I don't think I would change anything. I always told myself I would do big things no matter what came with it, so I definitely wouldn't change a thing.”
Ahmad -- “Don't worry about anyone else's opinion, only your opinion matters, and everyone else's is just second. You come first.”
Rahquise -- “Love yourself for who you are, it is what it is. You're strong, you're powerful, you're amazing. Nothing less.”
“I think self-discovery, at the end of the day for me, was really important and it helped me to empower the younger generations and tell them, ‘Don’t be afraid to ask questions.’ I am here to tell them because I learned the hard way, but also, I am not mad at it. I wouldn’t change it for anything in the world.”
“The biggest thing that has shaped who I am today is moving out of the deep South and moving into New York City, where I found people that look like me, talk like me, and have experienced some of the same things as me. Just the relatability of New York City has really opened my heart to so many different possibilities of who I can be and who I want to be.”
