Playboy has been a bastion of straight male sexuality for like … ever. It’s true, it’s true. But this month, in collaboration with the Italian based fashion brand Moschino, the brand is spreading the love a bit.
Playboy and Moschino announced exclusively to Out Tuesday that they have teamed up on the magazine’s Pride Is Good initiative, which will include the magazine hosting a special Playhouse popup in New York. At that shop — among other things — the magazine will sell an eight-piece capsule collection that transforms the iconic Playboy logo to “Gayboy.” And we must … we must stan.
“Getting to do a twist on the iconic Playboy logo and support a crucial cause at the same time … how could I say no?” Moschino creative director Jeremy Scott said in a release. According to the release, the collaboration is the first time in recent memory that the publication has allowed its logo to be changed.
The collection itself includes a small essentials bag, t-shirt, hoodie, sweatshirt, baseball hat and sweatpants all in black with white lettering — the range is unisex so the cropped sweatshirt is for everyone. All of the net proceeds of pieces sold at Playhouse will go to the Trevor Project. Pieces will go on sale June 20 through June 23 at the popup at 150 Wooster Street in New York as well as on Moschino.com and in Moschino flagship stores in Los Angeles and New York.
The collection comes at the same time that the publication is releasing its Gender and Sexuality issue for Summer 2019. That issue features Geena Roceero as a Playboy Playmate, making history as she is the first trans Asian Pacific Islander to get the title. It also comes as a part of a long history of the magazine contending with sexuality specifically: in 1969 they published a reader’s letter titled “Gay is Good” that combatted the existing notion that homosexuality was a disease.
While the imagery for this capsule isn’t quite Ezra Miller as a Playboy bunny — we deserve — it’s the thought, and support of vital organizations like the Trevor Project which is the largest suicide prevention and crisis intervention organization for LGBTQ+ youth, that counts.