For Pride, fashion brand Abercrombie & Fitch has partnered with The Trevor Project on a campaign featuring Tyler Oakley, Taylor Phillips, Kyle Kreiger, Stefanie Dolson, Johnny Sibilly, Crystal Anderson, TJ, Mena Sachdev, Napoleon Jinnies and Out's editor-in-chief Phillip Picardi. The campaign is one component of a year-long partnership between the brand and the nonprofit.
Titled #FaceYourFierce, the campaign is in celebration of the 50th anniversary of the Stonewall riots. In video spots, the cast share personal stories to encourage LGBTQ+ youth as The Trevor Project is the world's largest suicide prevention and crisis intervention organization for this community.
"When LGBTQ+ young people see diverse public figures like the Trevor ambassadors in the #FaceYourFierce campaign, they feel seen and know that they are not alone," Amit Paley, CEO and executive director of The Trevor Project said in a statement. "That's what we do every day at The Trevor Project, and we are grateful to Abercrombie & Fitch for their ongoing support of LGBTQ+ youth and our mission to save LGBTQ+ young lives."
Abercrombie & Fitch will also release a Pride collection, of which a portion of the proceeds will go to the Trevor Project. Additionally, proceeds from the company's star fragrance Fierce, will be donated to Trevor Project during the month of June. -- the brand has put a $100,000 cap on this donation. Customers will also be able to round up their purchase in U.S. stores and online throughout Pride month. This money will add to the $600,000 that A&F has already donated to the organization since 2010.
"It is everything within us that makes us uniquely fierce," Sibilly, who appeared inPose season 1, says in a clip.
The Pride collection is a 21-piece range that includes underwear, socks, t-shirts and beach gear. With prices starting at $18 (for a 3-pack of athletic socks) the collection tops out at $68 (for a hoodie). A key stand out: the button-up shirt that will serve as the perfect replacement for anyone mourning the loss of the US Topman retail stores.
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