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Hawthorne For Men's Personality Test Will Curate Your Perfect Cologne

Hawthorne for Men’s Tailormade Scents

The brand uses your personality, diet, and social life to craft tailormade scents.

Finding your signature cologne isn't easy. Fragrance counters can be sensory overloads that trick your nose into choosing the wrong scent. And when you do pick your favorite, the price of it can be as much as a car payment. The very 2018 solution: Let an algorithm do the work for you.

Related | 5 of the Best New Fragrances for Fall

Started by former Hood by Air designer Phil Wong and his business partner Brian Jeong, Hawthorne for Men selects two fragrances for you--one for work and one for play--by asking about your personality, your social life, and even your diet. You'll then get descriptions of your custom scents and the noses behind them, including Rodrigo Flores-Roux (who's created fragrances for Tom Ford) and Olivier Gillotin (Dior, Ralph Lauren, Z Zegna). The set is $100 (or $55 for one), and you can swap out any scents you don't like free of charge until you're happy--because nothing compares to the sweet smell of success.

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