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Smokey Bear's New Collection Will Give You Wood

Filson smokey bear

Heritage brand Filson teams up with the iconic shirtless bear

Seattle-based Filson has been known for its sturdy made-in-USA coats and leather bags since the early 1900s, but it's also a fervent defensor of our wildlife and forests. This summer, the brand enlisted a special spokesperson to celebrate its commitment to prevent wildfires: the uber-famous Smokey Bear.

Smokey-bear-filson

A beloved icon and a symbol of responsible adventure since his birth, in 1944, Smokey Bear is back in a capsule collection to help you channel your inner boy (or girl) scout. According to Smokey's official website, more than 2 million acres of forest were lost last year to human-caused wildfires.

To keep nature on watch, the centerpiece of the collection is a glow-in-the-dark timepiece with Smokey Bear's friendly face in the middle of the dial.

Smokey-b

Limited to 1,000 pieces, the watch bears the mascot's slogan, "Only You Can Prevent Wildfires," and comes complete with a certificate of authenticity, a bandana, vintage-inspired Smokey Bear posters and postcards, and a book on the story of the fuzzy icon and Filson's long relationship with the outdoors.

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There's also a virgin wool blanket made in partnership with Pendleton, a cap, and a water bottle to keep you covered and hydrated during your next escapade into the woods. And at 72 years young, Smokey Bear has never looked hotter.

Smokey Bear x Filson: T-shirt, $38; watch, $1,000; blanket, $300; cap, $45; water bottle, $28.
Available at Filson stores and Filson.com

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