Diesel has long been using its campaign advertising as a social commentary, grasping the spirit of the times and giving its own original interpretation. In the brand's new fall advertising, creative director Nicola Formichetti has no time for big concepts and deceptive taglines.
The Diesel fall 2015 campaign aims to interrupts a world of overly-airbrushed images and phoney punch lines, and the models starring in it are telling things exactly as they are:
The campaign was shot by Richard Burbridge and styled by Formichetti, with a concept by Spring Studios. By confronting the consumers and breaking industry codes, Diesel's ads actually involve them in its campaign, reminding us how fashion could be a little bit more fun, sometimes.