Fresh off a global campaign this past spring with Calvin Klein, Kendall Jenner is already teaming up with the fashion house again, this time trading in her jeans for something a little more revealing.
Shot by photographer Mikael Jansson, the brand’s latest campaign, whose tagline is “the original sexy,” features embroidered lace sling balconettes, plunge-neck chemises, and bodysuits.
“Calvin Klein originated sexy and we’re going to reclaim, re-imagine, and re-image it,” said Melisa Goldie, Chief Marketing Officer of Calvin Klein Inc. in a release. “We’re bringing together a powerful mix of women from all over the world to celebrate our heritage as a leader in the intimates category.”
Accompanying Jenner in the campaign, which includes the #mycalvins call to action, are Joan Smalls, Isabeli Fontana, and Edita Vilkeviciute. With #mycalvins, fans are invited to participate in the social media aspect of the campaign and post selfies of themselves wearing Calvin Klein.
The global campaign is set to launch this fall.