Pornhub has released a new report indicating that searches about Latinos and sports jocks saw a big increase following Bad Bunny's Super Bowl Halftime Show, which took place just a few days ago on Sunday, February 9. For context, these spikes took into consideration the search volume of these search terms one month before.
The adult entertainment platform outlined in a report that categories related to Latinos saw a very significant spike in searches. Main examples can be found below.
- "amateur Latino" — up 880 percent
- "Latina solo dirty talk" — up 479 percent
- "tattooed Latino male" — up 470 percent
It's anyone's guess what that could mean, but we can think of a reason or two!
Bad Bunny for Calvin Klein.
Calvin Klein/Mario Sorrenti
It appears that the so-called "Benito Bowl" also caused an increase of (horny) interest related to sports and athletes. Below, check out an outline of major findings shared by Pornhub.
- "Super Bowl" — up 5,632 percent
- "jock" — up 4,244 percent
- "horny college jock" — up 2,939 percent
- "big d**k college jocks" — up 958 percent
Again, several theories could be presented as evidence, though we have our own guesses.
That's not just a Bad Bunny, that's a Naughty Bunny!
Watch Bad Bunny's full performance at the 2026 Super Bowl Halftime Show on YouTube.
