If you want to be it, you have to see it. That saying defines the importance of media representation, particularly for queer people, and it’s at the heart of what Gordon Bach does as senior vice president and leader of inclusive investment at Starcom Worldwide, an international media network.
Bach works with companies to increase diversity in their media planning and buying, helping brands support publishers that reach people of color, the LGBTQ+ community, women, and other marginalized groups. At a time when real-life villains like Robby Starbuck are pushing companies like John Deere, Ford, and Jack Daniel’s to remove their DEI initiatives, Bach is among those fighting back.“
A big component of my role is to champion these underrepresented publishers and use my seat at the table to give them an opportunity to potentially work with some of the most valued brands in the world,” Bach says. The Los Angeles-based Bach has more than 15 years of experience in marketing, and as a gay advertising leader, he wants to make sure everyone in the LGBTQ+ community knows that they deserve “to love and be loved.” @starcomww
