As an associate brand manager for Hornitos Tequila and Mezcal Amarás at Suntory Global Spirits, Jimmy Franklin leads the marketing efforts for Hornitos’ Pride 365 work, “which is about championing LGBTQ+ communities and supporting those who express themselves to the fullest,” he says. He also coordinates Hornitos’ partnership with GLAAD and is the New York lead for PRISM, Suntory Global Spirits’ LGBTQ+ employee group.
Over the past year, he says, “I am most proud of the team around me who has helped Hornitos raise a glass to some of the many LGBTQ+ community leaders who inspire me daily.” His poem “authenticity” was featured at the GLAAD Media Awards in March. “Cheers to the brave ones forging new paths and telling their stories — authenticity has the power to transform our moments together into a celebration,” it reads in part.
Franklin plans to continue building the Pride 365 program, and he hopes all LGBTQ+ people will “find spaces full of people who encourage you to be both who you are today — and who you want to become.” @hornitostequila @JimmyLFranklin
