Wells Fargo is celebrating Pride this year by releasing a series of four videos spotlighting different LGBTQ organizations and some of the raw stories behind each of them.
The bank has donated more than 50 million dollars and scores of service hours to the LGBTQ community over the past 30 years, and in their "Standing Together" video campaign, aspires to more than just a rainbow-colored tweet. Instead, Wells Fargo has created short films centered on the Point Foundation, The Trevor Project, SAGE and GLSEN, each with a personal narrative about how the respective organizations have made real impact upon real lives.
“Giving back to LGBT organizations is a big part of Wells Fargo’s 30-year commitment to the community," said John Lake, LGBT Segment Lead at Wells Fargo. "This year, we wanted to move beyond a celebratory rainbow campaign and instead bring to life stories of the most vulnerable members of the LGBT community and the organizations that are addressing their needs. We were deeply inspired by the impact these four organizations have had, and are very proud of Wells Fargo’s commitment to continue standing together with them in their work.”
For Point Foundation, "the nation’s largest scholarship-granting organization for lesbian, gay, bisexual, transgender, and queer students of merit," Wells Fargo followed the story of one Point Scholar whose life was changed by receiving funding to pursue a career in musical performance:
For GLSEN, "the leading national education organization focused on ensuring safe and affirming schools for LGBTQ students," they interviewed a student who'd been bullied immensely in school for being gay and went on to become the LGBT Community Liaison for the NYC Department of Education:
For their film on The Trevor Project, the 24-hour suicide hotline for LGBTQ youth, Wells Fargo focused on the story of a volunteer whose life has been greatly impacted by connections she's made with struggling teens:
And for SAGE, the organization dedicated to helping LGBTQ elders, the series spotlights a queer woman who lost her partner late in life: