5 companies that scaled back their Pride campaigns in 2024

So much for corporate "allyship," right?

Last year, conservatives targeted Pride Month with a new vigor they hadn't had in years.

Beer company Bud Light was hit with major boycotts and blowback when it did a small social media ad with trans influencer Dylan Mulvaney. Across the country, people smashed beer bottles and cans, sent death threats to Mulvaney, and said they'd never drink the brand again.

Target was also hit hard by Right Wing extremists last year, with conservatives claiming the store was marketing "tuck friendly" swimsuits to children (it was not). Things got so bad, angry conservatives were confronting Target employees, destroying Pride displays, and threatening other violence.

Conservative pundit Matt Walsh said "the goal is to make 'pride' toxic for brands," and, at least temporarily, it seems to have worked.

These five major brands have scaled back, and sometimes even declined to have, their Pride campaigns this year...

1. Target

After being directly targeted in anti-Pride attacks last year, the popular national retailer announced that this year, instead of selling its Pride merch in every store, it will only be available online and in limited "select stores" based on "historical sales performance."

2. Nike

Nike is another brand that usually has a Pride collection, but seems to not have a new one this year. If you search for Nike Pride, 2023's Be True Collection is the most recent campaign. And as of this writing, only one clothing item is available for purchase from the collection.

3. Bud Light

But Light has not mentioned Pride Month at all on social media this month, and is instead focusing on celebrating MMA, country music, and Post Malone.

4. The North Face

Outdoor apparel company The North Face stood up to conservatives last year who bashed its Pride collection and collaboration with drag queen Patti Gonia, however, the company doesn't seem have a new campaign this year, though it is worth noting that a Google search of the term "The North Face Pride 2024" does render results from what seems to be a 2024 Pride-themed collection from the brand's Australian website.

5. Ralph Lauren

Ralph Lauren has a long history of Pride Month-themed campaigns, but if you search the luxury brand's site this year, all that comes up is a landing page with content from last year's campaign.