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We've come to expect nothing less than eye-rolls and guffaws when we hear about yet another celebrity clothing line. So when we heard that Kevin Federline was going to do his own line -- a kid's line no less -- we were eye-rolling and guffawing all over the place. But now that we've heard the philosophy behind his line, it might not be so bad after all:
"It's a really tough business, I'm trying to take it seriously and make a quality product for kids but not have parents pay like $500 or something ridiculous for a pair of jeans. You buy your kids a pair of True Religions, then they roll around in the dirt like kids do, and a $200 pair of jeans is gone. With this economy, I'm looking to do something much more reasonable."
We doubt he's hurting for cash, but K-Fed the mature and considerate adult? He'll no doubt turn this foray into a full clothing line, so here's to hoping he maintains the same sensibilities.
-- SETH PLATTNER