Regardless of their overall placement on RuPaul's Drag Race, certain queens have managed to break through from the television competition show and build successful businesses that have been thriving over the years. For most of these drag entrepreneurs, it was a logical next step to get into the makeup and beauty space.
At its core, Drag Race has become a platform for drag performers and queer artists as a whole to showcase their talents, launch their careers, and break into the mainstream. However, as many former contestants will tell you, the real race happens after their time on Drag Race. Thankfully, many queens have managed to sustain careers touring the world, performing at gigs, growing their social media presence, hosting other TV shows, starting acting careers, releasing original music, walking runways for fashion brands, and running their own businesses.
Whether it's comedy acts, viral videos, bar gigs, fashion collabs, acting roles, song releases, or business endeavors, no one can deny that certain queens have long outgrown their time on Drag Race.
Scroll through to check out which RuPaul's Drag Race queens have their own makeup and/or beauty companies.
Miss Fame – Miss Fame Beauty
Courtesy of Miss Fame Beauty
She's a brand! Back in October 2018, Miss Fame became the first Drag Race alum to launch their own beauty brand. The season seven star launched Miss Fame Beauty with a wide variety of makeup products and spearheaded the movement for other queens to follow suit.
Skinny legend Trixie Mattel announced Trixie Cosmetics in May 2019 and launched the brand's first set of products during RuPaul's DragCon LA 2019. Over the years, Trixie Cosmetics has grown immensely and even featured a "Red Scare" collaboration with Trixie's longtime work partner, Katya.
Kim Chi talked about launching her own makeup brand even while appearing at the grand finale of RuPaul's Drag Race season eight. That dream became a reality in October 2019 when she launched KimChi Chic Beauty. In 2022, the queen made history following the announcement that KimChi Chic Beauty products would be sold at select CVS stores - a first for any company run by a Drag Race alum.
Willam first announced her beauty brand in September 2019, but the company had to undergo a rebrand over the years. As of 2022, Willam runs Suck Less Face & Body, which offers products like glitter jelly, lashes, and lip kits.
MoBeauty is a more recent company to enter this space of Drag Race queen-led businesses. Founded by season 10 superstar, All Stars 4 finalist, and UK vs. the World runner-up Mo Heart, MoBeauty used to be the only beauty brand run by a Black contestant from the RuPaul's Drag Race franchise. The company was announced in July 2021 and is still active to this day.
Drag Race season eight winner Bob the Drag Queen and All Stars 4 winner Monét X Change have launched a makeup company called BOMO Beauty. The company's signature palette is called "Pretty/Funny" – which is very on-brand for these two gorgeous and hilarious queens.
Marcia Marcia Marcia received a lot of critiques for not wearing a lot of makeup throughout season 15 of Drag Race. And yet, this New York City queen promptly launched her own makeup brand, Marciax3 Cosmetics, right as her season ended in April 2023.
Even though RuPaul has never launched an actual beauty company to call her own, the Drag Race host has had several collaborations with makeup brands over the years. Most recently, Ru announced a brand-new collab with UK company Superdrug for an affordable makeup line that will be sold in retail stores and online.
Products from this latest RuPaul makeup line are available at Superdrug retail stores and on Superdrug.com.