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Trixie Mattel Is Launching Her Own Beauty Brand

Trixie Mattel Is Launching Her Own Beauty Brand

Move over, Jeffree Star. All Stars winner Trixie Mattel is launching her own cosmetics line. James Charles is quaking.

Mattel announced the upcoming launch of Trixie Cosmetics on Twitter this Wednesday, posting a mysterious image of a (it must be said) pretty sickening hand holding what looks like a pink Barbie phone.

World of Wonder later tweeted that Mattel would be debuting her new line exclusively at RuPaul’s DragCon in Los Angeles on May 24, where Trixie stans and makeup enthusiasts alike can “be the first to put her products on your face.” Does that mean an eyeshadow palette? Blush? Lipstick? A full-on clown mask?

Mattel didn’t spill any more tea about her new career as a cosmetics queen, but she did joke on Twitter that her “days as a receptionist are over/have just begun.”

Of all the Drag Race winners, Mattel has possibly the most well-rounded empire. She has a wildly successful YouTube, show, UNHhhh, that was briefly adapted for primetime TV on Vice, a stand up tour, her own animated character on Netflix’s Super Drags, enough merch to outfit an army of 14-year-olds, a full-fledged career in folk music, and a documentary that just premiered at the Tribeca Film Festival. She clearly invested that $100,000 Drag Race prize widely, because beauty is where the coin is, mama — which she likely knows thanks to her collaboration with Sugarpill last year.

Tickets for DragCon are available here.

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Tags: Celebs

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