The fashion and beauty industries can’t get enough of the drag world. And if they can, too bad, because it doesn’t seem like the queens are leaving any time soon; Miss Fame, one of the top look queens in the fashion and beauty space, has recently bagged a campaign alongside an iconic face.
“Well hello there, I’m in good company today,” Fame said in a video posted to Instagram today.
“Yes,” Joan Collins responded. Yes indeed. “We both are.”
“I absolutely adore you!” Fame says.
“You do?” Collins asks. “Good, nice to see you!”
A moment. I’ll never forget. The video was snapped by Fame on the set of her hew Charlotte Tilbury campaign, released today. The campaign marks the roll out of the brand’s Airbrush Flawless Foundation and Magic Vanish Colour Correctors. The full shoot features 60 models, according to the brand.
The project comes only a few months after Fame moved to Paris full time to pursue her career in fashion and beauty, having officially left the performance stage. At the beginning of August, she announced that she had left Wilhelmina Models but is still represented by IMG. She also took the opportunity to write about her experiences in the industry
“After 3 years signed to IMG Models I was [repeatedly] asked to be patient while I watched the industry book queer talent off of the desire to look inclusive,” she wrote in a Story at the time. “Meanwhile being told I wasn’t wanted for numerous projects because I didn’t fit the [client’s] image (to which I could accept), that’s fashion! Not to mention they would offer a [reduced] rate, considering Queer artist are often asked to do the entire look for themselves while models have full teams and command 5 - 10x that of their Queer counterpart (speaking from experience).”
Fame became the first drag queen signed to the IMG Models women’s board in 2016, followed later by Aquaria.
The flawless face went on to launch her own brand, Miss Fame Beauty, and is one of a coterie of queens following in Ru’s footsteps in the beauty sector specifically. Though Ru may have cast the first stiletto with her MAC Viva Glam campaign, Fame’s brand launched marked the first for a drag queen. Trixie Mattel followed her, with her own launch this year. All the while, queens like Alyssa Edwards and Aquaria have inked endorsement deals and collaborations with Anastasia Beverly Hills and NYX respectively.