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MAC Recruits Beauty Vlogger Gabriel Zamora For New Influencer Collection 

MAC Recruits Beauty Vlogger Gabriel Zamora For New Influencer Collection

Gabriel Zamora
Gabriel Zamora | Instagram

A move to bring more 'authenticity' to makeup.

The term, "beauty boy," is arguably the buzziest label in today's makeup industry, as major brands, from CoverGirl to Maybelline, have all began switching up their traditional female casts for greater gender inclusivity. Today, MAC joined the ranks, announcing a new influencer collection that features YouTube vlogger Gabriel Zamora. This marks the blue-haired, LA-based makeup artist's first collaboration ever, and follows both CoverGirl's Charles James and Maybelline's Manny Gutierrez.

Related | CoverGirl Features First CoverBoy James Charles

"We've partnered with icons from the worlds of fashion, pop culture, celebrity, music and art to bring to life their point of view on beauty," said MAC Senior Vice President of Global Communications Catherine Bomboy Dougherty. "While each collaborator has a unique vision, they all share authenticity in their partnership with the brand. We bring this authenticity now to a new type of influencer specifically in the beauty space."

During Sunday's Golden Globes, L'Oreal Paris rolled out its new True Match campaign, featuring model/actress Hari Nef--yet another move from a mainstream beauty brand to feature queer people in their marketing. In 2015, Nef became the second trans model to be signed to IMG, but the first signed to worldwide representation. The OUT100 alumnus also recently announced she'll be starring in a forthcoming high school thriller, Assassination Nation.

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Justin Moran