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Watch: Bud Light Celebrates #NoLabels in New Ad


"Beer should have labels, not people."

Seth Rogen and the Amy Schumer--the Meryl Streep of beer commercials--return in a new ad celebrating everyone's right to be whoever they want to be and live their best lives. Noting that gender identity is a spectrum, Seth and Amy want their beer to have labels, not people.

"From the start of our campaign at Super Bowl, The Bud Light Party has rallied around bringing people together," said Alex Lambrecht, vice president of Bud Light. "In our newest spot, Seth and Amy remind Americans that labels belong on beer, not people--a message Bud Light proudly supports."

Related | Watch: Seth Rogen and Amy Schumer Toast to Gay Marriage in New Bud Light Ad

Adds Nick Adams, GLAAD's Director of Transgender Media:

"When a brand like Bud Light shows support for the transgender community, it makes a difference. Not only does it help bring more visibility to the trans community, it also inspires other companies to do more to show their support. This ad also includes out trans actor Ian Harvie, which puts a face on the trans community and gives a trans person the opportunity to appear in a high-profile spot like this one."

Actress and trans icon/advocate Laverne Cox echoed those sentiments on Twitter. Now if only the Democratic or Republican Parties were as unified and unifying as the Bud Light Party, this political season would seem less like the nightmare hellscape it's become.

Oh, well, at least we're nearing the end--but for now check out the Bud Light Party's new ad below:

30 Years of Out100Out / Advocate Magazine - Jonathan Groff and Wayne Brady

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