Meet La Cruz, the Gay Latino Stud Who's Making Queer Reggaeton Music
Reggaeton, but make it gay.
La Cruz is an up-and-coming reggaeton artist who came out as gay and recently started to make songs that bring a queer sensibility to a genre that has historically been dominated by straight men.
La Cruz, who is currently 27 years old, was born in Caracas, Venezuela and moved to Madrid, Spain in 2015 to pursue a career in music. His first studio album Hawaira was released in 2022. The album includes songs like “Boulevard” and “Te Conocí Bailando,” which is his biggest hit to date.
With 1.2 million views as of this writing, the music video of “Te Conocí Bailando” shows La Cruz surrounded by sexy men who are grinding on each other and serving up choreography – an image that we’ve often seen from women in reggaeton music videos, but that feels entirely fresh when it is applied to a gay artist surrounded by men.
La Cruz released his latest single, “Quítate La Ropa,” in June 2023. The music video for this new song goes even further in terms of queer themes and inclusion, featuring several shirtless men, locker room interactions, guys twerking their asses in front of urinals, and homoerotic boxing fights. La Cruz also gets a love interest by the end of the video.
Again, the inclusion of half-naked bodies and sexual themes is a very common practice for reggaeton music videos… but it’s always about featuring women in those positions. By being gay and featuring men as the objects of his desire, La Cruz is subverting what is an otherwise incredibly “macho” genre. For years now, artists like Solomon Ray have been paving the way for queer representation within reggaeton, and it seems like La Cruz is pushing those doors even more open.
Scroll through to see sexy pictures of La Cruz – and make sure to follow him on Instagram at @lacruz.wav.