Beyonce has broken her silence and unveiled her first collection with Topshop: Ivy Park.
Starting April 14, Bey's sports-and-leisure oriented collection will sell in 12 retail partners in more than 50 countries, including Topshop and its web sotre, Nordstrom, Zalando, Net-a-porter.com, Selfridges, and Hudson's Bay Co, reports WWD.
The singer announced the project in October 2014, and we kind of forgot about it until she dropped the first campaign visuals on Thursday AM, along with twoElle covers where she's pictured wearing Ivy Park.
The brand's name is derived from Bey's adorbs daughter, Blue Ivy, and the singer's production company, Parkwood Entertainment. Not just an entertainer but a bona fide businesswoman, Beyonce said she aimed to create an athletic brand that would "support and inspire women," and make them feel strong on a variety of levels. And guys can also use wear those during their Beyonce workout, natch.
The collection took 18 months to develop, and Topshop owner Sir Philip Green said this was "just the beginning" of the Ivy Park journey with Beyonce, so get ready for more.
Bey also revealed a polished campaign video on Instagram and YouTube, in which she talks about learning discipline through sports.