Pepper, the bra company for small busts is making Pride all about trans women.
Finding a bra that fits and looks good is one of the harder parts of being a trans woman. Pepper, an intimates brand that looks to empower small-chested women, wants to change that.
Ever since the company was founded, they've been getting positive feedback from trans women about their bras, and this Pride, the company decided to honor and highlight those women, by having them share what it means to find bras that fit your body.
All month long, Pepper has given trans women the spotlight on their social media to talk about how the right bra can change the way you feel about your body.
"When I first started my transition I had to throw out everything I owned and start new. Bra shopping was especially difficult because I never quite filled out a bra the way I wanted, which led to countless ill-fitting bra purchases," Jada, one trans woman said. "But for once I actually feel a difference with my Pepper bras. I no longer experience weird gaps in the cups. I actually want to wear a bra again because they look so good, on top of being extremely comfortable with my smaller breasts."
Another woman, Jaz, shares her sentiments. She says that loving your body 100 percent isn't always possible, but things like daily affirmations, surrounding yourself with people who love you, and the right clothes, can help. "With Pepper, I feel I have found a bra that truly fits in all the right places and flatters my small chest," she says. "It honestly is the best bra I've ever tried."
A third woman, Xochitl, loves the way the bras fit her growing body. "Slowly growing curves and breasts has helped with my mental health, after my estrogen journey, I will say words of affirmations about my body in the mirror after a shower," she says. "My body is a constant butterfly that is ever evolving into the shape that I want it to be. Being trans, being a woman, being me is what has made me love my body more and more everyday."
Apart from highlighting trans stories and customers, Pepper has donated $10,000 to For the Gworls, a trans-led collective that works to help Black trans people pay rent, get healthcare, and more. The organization, founded by Asanni Armon in 2019 when two of their close friends were threatened with eviction, is hoping to raise $500,000 by July to pay out all the people on their waitlist and applications.