Earlier this week, dating app BRO was launched to help a bro out. The app blurs the lines of sexuality and allows heteroflexible bros to look for other bros that are down for “Dates, Chat, JUST Friends, Long-Term Bromance, or Whatever, Bro.”
The app opens up with questions regarding body type, height, HIV status, ethnicity, and bro type. Bros can even “fistbump” each other in order to open up the conversation.
“BRO goes beyond using labels, and is for men that are interested in meeting other men,” the description says. “It's as simple as that. Just sign up, and start looking for new Bros!”
In an interview last year with BRO founder, Scott Kutler, he explained that there’s more to BRO than just finding hookups.
“It’s catered to men that are looking for friendships, dates, and long-term relationships. We aren’t opposed to men meeting on it to hook up, but it’s not at the forefront of the app like many of BRO's competitors. BRO has optional user photo verification to avoid 'catfishing,' a strict no-bullying and harassment policy, and also doesn’t permit nudity in profiles. BRO is about men finding a connection with each other beyond the stereotypes people may try to fit them into.”
According to Kutler, BRO was created in an effort to help men that don’t feel welcome in the gay community.
“I was inspired mainly because I felt there was a huge segment of men that don’t feel welcome in the 'gay' community – be it 'bi' guys or gay men that don’t fit the 'gay' stereotype. I wanted to move beyond the hookup culture that many apps and websites have catered to.”
BRO creates an environment where bros can express themselves without having to stick to a label. Some users like Omri Rolan believe that BRO is taking a step in the right direction when it comes to dating without labels.
“The most interesting thing about joining BRO on its first day was seeing my matches grow and diversify throughout the day. The fact that these men, whether gay, bi, straight, or 'whatever bro,' are joining a fluid community with flexible definitions of sexuality means we’re headed in the right direction.”