NYFW: Meet ASOS' Diverse Cast of Musicians, Activists & Artists

When you think of New York Fashion Week, the English fashion and beauty retailer ASOS may not immediately come to mind, but that's all changing. For the first time ever, the brand touched down in New York and set up shop in Soho for a presentation of their Autumn/Winter 2018 menswear collection and the futuristic pieces and throwback Western inspired style clothing wasn't the only aspect of the show that was worth celebrating--though we've still got the oversized, fuzzy scarf on our minds.

To present their garments, ASOS handpicked a diverse array of "nontraditional" models who are making waves in their own industries. From activism and music to culinary arts and art in general, the cast for the show brought a much-needed gravity to the brand and to Fashion Week in general. We caught up with the models and Nick Eley, ASOS Menswear Head of Design, to talk about diversity on and off the runway and what the guys are up to when they're not modeling.

Photography: Hunter Abrams