Why change a winning formula? David Beckham has been modeling for H&M since the launch of his namesake bodywear collection, in 2012, and he has since expanded his collaboration with the Swedish retailer to loungewear and swimwear.
Three years on, it looks like the 39-year-old athlete seems less inclined to show off his body, to focus instead on his new "Modern Essentials" collection, which hits stores this spring.
His new campaign for H&M reveals an unsually little amount of skin, but there's still a nice range of underwear and jogger pants on display, all beautifully photographed by Marc Foster.
Watch a behind-the-scenes video below, and check out the full campaign after the jump.