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Daily Crush: Piqué Briefs by Lacoste


Lacoste steps into the underwear game

Could Lacoste become a game-changer in the fascinating world of underwear? The brand's new collection brings its trademark pique technique (the same light, textured cotton used in Lacoste polo shirts) to a line of comfortably stylish briefs, trunks, boxer shorts, and lounge pants.

LOOK BOOK: Alexandre Cunha in Lacoste Underwear

We tried the boxers briefs (modeled by the sexy Brazilian Alexandre Cunha in the campaign) and noticed that the breathable texture brought the necessary support that our package needed (without crushing it), and also nicely enhanced the modest curves our backside. Try one of the eight colors available, and send us your pictures!

Pique briefs (picture, above) $26; Pique trunks (below), $28; Pique boxer briefs, $28: Pique lounge pants, $48; available now at Lacoste stores and


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