Húrra Reykjavík
Launched in September, the newcomer on Reykjavík’s booming men’s fashion scene has a great selection of Danish designs, from Norse Projects wool caps to Libertine-Libertine undies, along with Komono watches and international labels like Vans and Carhartt. Hverfisgata 50; HurraReykjavik.is
Kormáks and Skjaldar
Local celebrities go to this menswear mecca to hunt for tailored suits and dandy accessories from the likes of Borsalino, Filson, and Barbour. But you’ll also find some fine Nordic grabs, such as Claes Göran shoes and Hansen Garments shirts. Laugavegur 59; Herrafataverslun.is
Farmers Market
Established in 2005 by a designer-and-musician couple, BergÞÓra Guðnadóttir and Jóel Pálsson, Farmers Market offers a more modern (and wearable) take on traditional Icelandic knitwear. The flagship store in the up-and-coming Fishpacking District is a bit out of the way, but that’s where you’ll find the best wool sweaters in the city. Hólmaslóð 2; FarmersMarket.is
Images courtesy of stores
