Starting Sept. 29, Alaska, Courtney Act, and Willam Belli will appear on a line of ‘80s-inspired concert T-shirts for American Apparel.
The limited series of glam-rock tees — only 500 of each are being produced — are inspired by the clothing brand’s initial partnership with artist Petra Collins for the “Support Artists, Support Ethical Manufacturing” campaign, where Collins’ artwork was printed on a series of T-shirts.
The partnership with the three former RuPaul’s Drag Race contestants came about when Jonny Szymanski, a.k.a. Johnny Makeup, worked with Courtney and Willam on the online makeover series, Transfashionable. “It was only natural to get them involved with American Apparel,” Szymanski tells Out. And being self-proclaimed “huge fans” of Alaska, they added her to the campaign. “You know what they say, three’s a charm!”
The collection is meant to celebrate each drag queen’s talents and allure. And each shirt reflects each performance artist’s signature style: Alaska, a mix of Divine and Marilyn Monroe; Courtney Act channels Debbie Gibson with some serious edge; and Willam Belli is a glam-rock whore.
Currently the line is limited to T-shirts, but there’s always room to expand the partnership. “I wanted to do a beach towel so people could lay on me,” Willam says. “Maybe if they buy enough shirts we’ll get the towel, too.”
Check out all three designs that will be available in stores and online starting Sept. 29:
Alaska is an alien and recording artist from the planet Glamtr0n [sic]. No one knows her age or species. She was discovered on Earth almost 60 years ago with only a 1972 issue of Vanity Fair and a can of Tab. Alaska cites Divine and Marilyn Monroe as her biggest influences.
Courtney is from Sydney, Australia, but currently resides in West Hollywood. She enjoys success as a pop singer and has toured around the world with her live show. She cites Oprah Winfrey as her religious leader and keeps a gratitude journal in her honor. Courtney’s hobbies include yoga, meditation, Burning Man, and go-go dancing. Her favorite color is rainbow.
Willam is from Philadelphia, Pennsylvania. She didn’t get into college, but she’s really good at the Internet. She’s achieved viral success from her satirical music videos (such as “Boy Is A Bottom”) on YouTube. Willam loves to make people giggle inappropriately, and her favorite style choice is the Disco Short.