Check Out the Gucci Cruise Men's Lookbook

The lookbook for Gucci Cruise's men's collection was shot at the Ville de Cannes in France, as well as at the InterContinental Carlton Cannes Hotel and the Carlton Beach Club.

The sunny, vibrant images transport us from the doldrum dreariness of another Monday afternoon at work and into the fabulous vacation world of the south of France in head to toe glittering Gucci. Shot by Martin Parr, the images tell an energetic story of youth, frivolity, and elegance.

Take a look in the following slides.

Photography: Martin Parr for Gucci