Celebrities have been showing off the bodies that made them stars for decades while sporting jockstraps, boxers, and Speedos, but it’s the underwear ad campaigns that fans can't get enough of.
But famous actors and fit athletes aren’t the only ones to leave very little to the imagination while modeling underwear; male singers have done it too.
These rappers, pop stars, and singer-songwriters have stripped down to almost nothing, showing off their abs and bulges in ads that have broken the internet, and thanking Calvin Klein for most of these delicious photoshoots.
But not all ads for men’s undies are created equal, so we’re ranking them from simmering to scorching hot!
15. Post Malone
Post Malone was the face of a Western-themed SKIMS underwear campaign in 2025, where the singer’s iconic tattoos were on full display in a pair of camouflage undies.
14. Troye Sivan
Gay pop star Troye Sivan is no stranger to showing off his body, but for Calvin Klein’s Pride 2023 campaign he did a tasteful ad wearing jeans, and an open jean jacket that showed off his abs.
13. Justin Bieber
In 2016, pop star Justin Bieber showed the world that he was all grown up when he posed for a Calvin Klein ad in tight boxer briefs that would have made anyone a Belieber.
12. Dominic Fike
Euphoria star and singer Dominic Fike has modeled in multiple campaigns for Calvin Klein, including this hot underwear ad he did in 2021.
11. Shawn Mendes
Singer-songwriter Shawn Mendes nearly broke the internet when he posed in a Calvin Klein underwear ad, showing off a body fans are obsessed with.
10. A$AP Rocky
Rapper A$AP Rocky has modeled Calvin Klein underwear in the past, but it was even more memorable when he posed in sexy underwear for his longtime partner Rihanna’s brand Savage X Fenty.
9. Calvin Harris
Scottish DJ and singer Calvin Harris showed off his impressive physique when he posed in tight briefs for an Armani underwear campaign back in 2015.
8. Lil Nas X
After winning two Grammy Awards, openly gay rapper Lil Nas X posed for the famous brand in 2020, looking hot in black boxer briefs.
7. Mark Wahlberg
Mark Wahlberg is probably most famous for acting in movies like The Departed and Boogie Nights, but if you were alive in the ‘90s, you’ll remember that he first made it big as the head of the rap group Marky Mark and the Funky Bunch and for posing in these sexy Calvin Klein ads.
6. Moses Sumney
Singer-songwriter Moses Sumney modeled for the iconic brand in 2021, where he sported a pair if tight black boxer briefs and perfect glowing skin.
5. Nick Jonas
Nick Jonas, one third of the Jonas Brothers, reimagined Mark Wahlberg’s famous Calvin Klein adposed for Calvin Klein. He not only posed in his underwear, but he grabbed his bulge too.
4. Usher
R&B singer and forever hunk Usher modeled a pair of skin-tight boxer briefs for SKIMS in 2024. The ad leaves little to the imagination and shows off his impressive abs as he eats a peach.
3. Joe Jonas
Joe Jonas followed in his brother's footsteps and got all oiled up to pose in tight underwear for Guess back in 2017.
2. Bad Bunny
Bad Bunny went viral on social media when he posed in tight white briefs for Calvin Klein and everyone realized what a sexy hunk the Grammy winner is.
1. Maluma
Latin superstar Maluma’s tattoos and fit body were on full display in sizzling hot Calvin Klein ads that leave very little to the imagination.
