Once the exception, now a rule, fashion collaborations have become an industry norm.
March 16 2012 3:00 PM EST
February 05 2015 9:27 PM EST
Photography by Joshua Scott
Smaller labels tag-teaming with large retailers have proved that the output can be a mutually beneficial affair. This spring, H&M continues its tradition of successful high-end partnerships with Marni, the eclectic, print-happy Italian label designed by Consuelo Castiglioni. Swiss luxury label Bally tapped multimedia artist Olaf Breuning to impart a touch of graphic whimsy to the brand. And Coach recruited illustrator Hugo Guinness to depict quotidian objects on various accessories.
Clockwise from top: Bally Love #2 leather tote by Olaf Breuning, $795, Bally.com; Hugo Guinness for Coach ticking stripe accordion wallet, $248, Coach.com; Marni at H&M sandal, $59.95, HM.com