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First Look: Gucci Cruise Collection 2016

Gucci Cruise 2016

Check out the new campaign, photographed by Glen Luchford

Gucci creative director Alessandro Michele continues his upheaval of the Italian couture house. The 2016 Cruise collection introduces his vision for the brand, a throwback to genderbending 1970s fashion, with colorful florals, and classic pieces that seem right out of Bertolucci's The Dreamers and European New Wave movies.Gucci Cruise 2016

The campaign was art directed by Chris Simmonds, and photographed on location in Montespertoli, near Florence, Italy, by Glen Luchford. It features some of today's hottest models, who also star in a campaign short film, an elegant slo-mo affair directed by Luchford. Watch his final cut, below:

Styling by Jane How. Hair by Paul Hanlon. Make-up artist by Yadim Carranza. Female Models: Allie Barrett, Rhiannon McConnell, Julita Formella, Tami Williams, Kadri Vahersalu, Madison Stubbington, Avery Blanchard. Male Models: Nickolas Shaw, Taavi Mand, Love Erik Ronnlund, Laurie Harding.Gucci Cruise 2016

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