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WATCH: John Varvatos Celebrates Detroit Homecoming With Rocker Alice Cooper

Alice Cooper John Varvatos Detroit

The designer goes back to his roots with a new store in the Motor City

Detroit is roaring back! Top menswear and lifestyle brands Shinola and Fellow Barber have already set shop in the Motor City, and now Detroit native John Varvatos is following their lead with a new retail location in the historic Wright-Kay building.

Varvatos celebrated the store opening last week with the support of another local, the legendary rock star Alice Cooper. Watch the two men talk about their love for the city in the video below:

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