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Truman Says

Yes, SIR!

Yes, SIR!

Testino Sir Book

Mario Testino’s latest book explores the image of men over the last three decades. 

The mid '80s may not seem like that long ago, but when chronicling the public image of men --something that has changed dramatically even in the last five years-- it sometimes seem like an other era.

"The way men are seen in photography, in fashion, and the way men look at pictures of themselves has changed in recent years," say Mario Testino. "It is a subject that has come into focus: The masculine image, a man's personal style, changing attitudes to the male face and body."


Testino, who has done iconic photography for the likes of Vanity Fair and Vogue, is using SIR, his most ambitious book to date, to trace the evolution of male identity.

Testino Sir Book

The 456-page book gathers more than 300 photographs detailing the impacts of gender play, portraiture, photojournalism, and fashion on the male image.

Testino Sir Book

Carlos Bokelman, London, V Magazine, 2000 (Copyright (c) Mario Testino)

Featured celebrities include Brad Pitt, George Clooney, Jude Law, and Colin Firth -- all men who, at one point, were be considered at the epitome of masculinity. Others like David Beckham, David Bowie, Mick Jagger, and Keith Richards have helped redefine the male identity by daring to behave differently, and inspired men to embrace their feminine side.

Testino Sir Book

Edward Fogg, Los Angeles, Gucci, 1996 (Copyright (c) Mario Testino)

SIR is published as a collectible coffee table book by Taschen. It features an essay by journalist Pierre Borhan and an interview with Patrick Kinmonth, Testino's longtime collaborator.

Testino Sir BookNew York, 1999 (Copyright (c) Mario Testino)

Mario Testino SIR, $700, available at
For further information visit

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