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The Corporate Pride Wars have begun.
Burger King has taken to trolling fellow fast-food chain Chick-fil-A by offering a new chicken sandwich during Pride Month that comes with a donation to the Human Rights Campaign -- and it's even available on Sundays.
"The #ChKing says LGBTQ+ rights!" the burger giant tweeted out last week about its new chicken sandwich. "During #Pride month (even on Sundays) your chicken sandwich craving can do good! We are making a donation to @HRC for every Ch'King sold."
Burger King will donate 40 cents for every Ch'King sandwich sold during June up to a maximum donation of $250,000.
\u201cthe #ChKing says LGBTQ+ rights!\n \nduring #pride month (even on Sundays \ud83d\udc40) your chicken sandwich craving can do good! we are making a donation* to @HRC for every Ch'King sold \ud83c\udff3\ufe0f\u200d\ud83c\udf08\u201d— Burger King (@Burger King) 1622768521
Apart from the clunky name of the sandwich, this sounds pretty great! The King even threw in some shade to Christain-owned Chick-fil-A, which famously is closed on Sundays.
News broke recently that despite promises that the company would stop funding anti-LGBTQ+ organizations, Chick-fil-A's billionaire owner is still doing exactly that. Technically, it's not the company funding the anti-LGBTQ+ efforts, it's just the company's owner using the profits he makes from the company to fund them.
According to a report, Dan Cathy, Chick-fil-A's owner is one of several conservative backers (also including former U.S. Secretary of Education Betsy DeVos and the owners of Hobby Lobby) behind an effort to stop the Equality Act from passing the senate.
The Equality Act would add sexual orientation and gender identity protections to existing federal civil rights legislation. Despite promises from President Biden that he would pass the act in his first 100 days, the bill has stalled in the Senate.
Cathy's money is also being used to fund the Alliance Defending Freedom, an organization that the Southern Poverty Law Center designates as a hate group. The ADF is at least partially responsible for many of the anti-trans bills introduced across the country this past year and also is behind many lawsuits filed by Christian businesses looking to win the right to discriminate against LGBTQ+ customers.
We haven't tried the new Ch'King sandwich, but from here, it looks a whole lot tastier than Chick-fil-A's.
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