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Lauren Jauregui Calls Dove's Apology for Racist Ad 'Pathetic'

Lauren Jauregui, Pop Anarchist
Photography: Austin Hargrave

"It was purely racist. There's no debate and this is a pathetic apology."

Fifth Harmony's Lauren Jauregui has some sharp words in response to Dove's apology for their racist advert that went up on Facebook last week.

The ad, a short GIF, features a black woman taking off her shirt to reveal a white woman, who takes off her shirt to reveal a third woman of color.

Naturally, the video was met with shock and criticism. Racist soap commercials, implying blackness is somehow "dirtier" than whiteness, have been part of our culture for years. See this Tweet for some other examples:

Dove issued an apology on Facebook over the weekend, saying: "Dove is committed to representing the beauty of diversity. In an image we posted this week, we missed the mark in thoughtfully representing women of color and we deeply regret the offense that it has caused."

Dove spokeswoman Marissa Solan added that the ad "was intended to convey that Dove Body Wash is for every woman and be a celebration of diversity, but we got it wrong and, as a result, offended many people."

Related | Fifth Harmony's Lauren Jauregui: Pop Anarchist

But the apology has not appeased many, who feel the ad's underlying racism is undeniable and not so simple as an unfortunate accident.

Jauregui is one such critic, who Tweeted in response to the apology:

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