If this is “Unholy,” I want to go to hell!
Sam Smith and Kim Petras have dropped the music video for their killer dance-pop hit “Unholy,” giving us all something new to worship.
After teaming up to bring us one of the best pop songs of the fall, Smith and Petras have brought us one of the best music videos of the year as well.
Since it came out earlier this month, “Unholy” has been on constant repeat on our playlists, and now, we can’t stop watching the new music video for it. It’s a new, ambitious direction for Smith that embraces their sexuality and femininity in ways that we’ll never get tired of.
Actually, this isn’t just a music video, it’s a short film directed by Floria Sigismondi and choreographed by French dance collective (LA)HORDE. It’s giving us Moulin Rouge, it’s giving us A Clockwork Orange. It’s giving us EVERYTHING.
In the video, the husband the song is about drops his wife off and tells her not to wait up for him. Then he heads to The Body Shop, where he walks past Petras and Smith (as a couple of gay mechanics) and into a beautiful sex club cabaret hosted by Drag Race alumni Gottmik and Violet Chachki.
Inside, Smith serves as the top-hatted MC and Petras is a beautiful dancer dropped onto the stage from above like Satine in Moulin Rouge. However, this isn’t a fantasy for the husband. As queer and trans dancers sway their hips and touch his chest, they’re also setting up a public reveal of his indiscretions.
Smith and Petras kick down the doors of your regular life and bring you into the sexy and seductive world of The Body Shop. As they sing the hypnotizing lyrics to “Unholy,” we watch as some truly unholy acts are performed on stage.
The video is sumptous, sexual, opulant, and dripping with queerness.
“Unholy” is Smith’s first number one single in the UK since 2018’s “Promises” with Calvin Harris. Featuring a choir, a momentous Arabic scale, and two trans vocalists, the song is a great kick-off for Smith’s upcoming highly-anticipated fourth studio album.
Watch the video over and over again below.