The scene takes place in Deauville in 1913. Gabrielle Chanel is a young shopkeeper who sells hats to mostly unreceptive rich ladies, until a couple of very fashion-forward wild children notice her modern designs and turn her business into the empire we know today.
That was a 100 years ago, before Gabrielle became Coco. To mark the centenary of Chanel's first boutique, Karl Lagerfeld directs Keira Knightley as the young designer in a stunning 18-minute period piece. An army of supermodels led by Lindsey Wixon, Stella Tennant, and Jamie Bochert supports the Oscar-nominated actress, while the male contingent formed by Brad Kroening, Sebastien Jondeau, and Baptiste Giabiconi also adds to the must-see factor.