Converse Releases 2021 Pride Collection Created in Collaboration With LGBTQ+ Stars
For the past few years, every Pride season one of the most anticipated drops is the Converse Pride collection. And this year, the brand is going international.
For its sixth Pride campaign, the company tapped five young LGBTQ+ creatives from its global community to "work alongside more than 50 LGBTQIA+ Converse teammates and their allies from concept to realization." The collection includes the Chuck 70, Chuck Taylor All Star, Run Star Hike, and a new slide. They've even created a new "All Star" patch that is inspired by the Pride, Bisexual, Pansexual, Lesbian, Nonbinary, Trans, and Unity Flags.
Over the past six years, Converse reports they have donated more than $1.3 million to LGBTQ+ organizations. This year that will continue with undisclosed funding going to the It Gets Better Project as well as annual grants going to Ali Forney Center, BAGLY, and OUT MetroWest.